Archive Business

Fear Is a Liar


So many people in life don’t even begin to try to achieve their dreams because of fear. In order to be successful, one has to overcome this. There are many different kinds of fear:  fear of rejection, fear of meeting new people, fear of failure and there is even a fear of success.

There is a new song that just came out by Zach Williams entitled “Fear Is a Liar.” It’s a song that is profound and very true. The chorus goes like this:

Fear, he is a liar
He will take your breath
Stop you in your steps
Fear he is a liar
He will rob your rest
Steal your happiness
Cast your fear in the fire
‘Cause fear he is a liar

I have been in direct sales for a long time and I’ve seen many people give up before they even got started. The reality is that they became paralyzed by their fears. Fear IS a liar.

Over the years, technology has changed the business world dramatically. One of the things I have learned, though, is direct sales is still one of the most important jobs in the world. Being able to master the art of contacting someone on a cold call is a huge part of being successful. However, many sales reps fear the thought of being rejected and it stops them before they begin.

Because direct sales is so important, I’m going to encourage you to be exceptionally proud of what you do. You are the people that make the economy grow. Because of you, other people have employment in different areas. You are creating jobs! You are helping people to support their families. If you did not sell, they would not have jobs. That is something to feel good about. You are invaluable and don’t ever forget that. Hold your head up high and be proud of yourself, and of what you do.

I thank you for all your feedback on what we provide for you on a daily basis to help you stay motivated and informed. All of these areas are important to help you be more confident and to overcome fear.

Here are some other areas which will help you overcome fear and be more confident

1) Polish your approach.

Many people walk into new businesses and fumble through their opening approach. Make sure you know exactly what you’re going to say when you walk into a business. Practice your opener. Record yourself. Make sure you have it down solid. Practice it over and over in the mirror. Make sure you are smiling and speaking with conviction. Your opener should not sound canned. Make sure you are using your personality and you’re having a positive conversation. If you are confident and know what you were going to say when you walk in, you will have less fear.

2) Help , do not sell.

Learn to be an advisor rather than a sales person. If you can convey to a prospect that you are there to help them, you will get a much more positive response. People are tired of being sold. Make sure you are sincere and genuine.

When I’m speaking to a merchant, I use many different scenarios and I always explain how I HELPED someone else. With this approach, you will be amazed at how confident you become and because of your confidence, the merchant will have confidence in you.

3) Learn your presentation and then throw away the script.

It is important to learn the presentation and to know exactly what you are talking about. Once you’ve established that, it’s time to throw away the script. You do not want to sound like a robot.

If you get too caught up in on making sure you say the right script, you will find this is where fear sets in and you really can’t have a conversation with a merchant—because your entire script can get derailed.

Make sure that your presentation is a conversation presentation and you have a good rapport with your merchant. Remember, if you focus on helping your prospect, you will see that there is nothing at all to fear

The reality is that you can look at the word FEAR and come up with two different meanings.

Forget everything and run.

The choice is yours. All of your dreams await just on the other side of your fears.

Have a super fantastic week!